In this course students create an interactive portfolio demonstrating the students’ skills at design. Focus in this course will be on presentation of student work and other knowledge needed in order to get a job within the design industry.
Each student will design a long-form project, a commercial representation of a product or corporation, and design all materials and peripherals for the project and corporation. Student will alternatively work as an extern in a design firm of their own discovery, to learn the structure, processes and workflow of a business environment.
Members of design teams may be required to design, manage and direct photo shoots as well as video elements for clients’ commercial needs. This course helps prepare students for running such shoots, including visual design, lighting elements, and communicating with photographers.
Students will learn the duties and obligations involved as an art director in a design firm, including design, delegation and people management. Included projects will be team efforts, under the direction of an art director for each creation.
Traditional printing techniques are discussed in detail, including an analysis of current and next-generation digital layout and print production processes. From concept and planning through digital workflow, color management, font and image usage, to file formats, proofing, paper selection, signatures and extent, printing techniques, finishes, post production, and distribution are addressed. Further, issues such as pricing, legal rights and ethics in relation to the work of graphic artists are discussed.
A coherent marketing strategy defines the marketability of a product and the differentiating features of its brand and deliverables. In this class students will learn how to professionally define a product’s unique marketing strategy, and create deliverables for its implementation, as well as reflect on the marketing of their own design firms.
A company’s brand may be its most valuable asset. Keeping up with marketplace trends in branding is essential for a company’s survival and a designer’s relevance and marketability. Logos are key to popularizing a brand. Package design is an equally important tool in a designer’s arsenal, vital for the products of many companies, and is one area that will remain central to print graphics.
This class furthers the students’ knowledge of typographic principles begun in introductory Typography. The investigation of typography in product design to communicate with and have an impact on an audience, as well as information hierarchy, is emphasized through typographic design using font creation software.
Advertising is a creative industry that has transformed many commercial works into cultural touchstones; graphic design combined with marketing is a powerful tool that can both promote products and corporations, as well as embed icons in world consciousness. Any good student of graphic design needs to know their history; it is both a rich resource and a basis for evolution in design.