Members of design teams may be required to design, manage and direct photo shoots as well as video elements for clients’ commercial needs. This course helps prepare students for running such shoots, including visual design, lighting elements, and communicating with photographers.
Students will learn the duties and obligations involved as an art director in a design firm, including design, delegation and people management. Included projects will be team efforts, under the direction of an art director for each creation.
Traditional printing techniques are discussed in detail, including an analysis of current and next-generation digital layout and print production processes. From concept and planning through digital workflow, color management, font and image usage, to file formats, proofing, paper selection, signatures and extent, printing techniques, finishes, post production, and distribution are addressed. Further, issues such as pricing, legal rights and ethics in relation to the work of graphic artists are discussed.
A coherent marketing strategy defines the marketability of a product and the differentiating features of its brand and deliverables. In this class students will learn how to professionally define a product’s unique marketing strategy, and create deliverables for its implementation, as well as reflect on the marketing of their own design firms.
A company’s brand may be its most valuable asset. Keeping up with marketplace trends in branding is essential for a company’s survival and a designer’s relevance and marketability. Logos are key to popularizing a brand. Package design is an equally important tool in a designer’s arsenal, vital for the products of many companies, and is one area that will remain central to print graphics.
This class furthers the students’ knowledge of typographic principles begun in introductory Typography. The investigation of typography in product design to communicate with and have an impact on an audience, as well as information hierarchy, is emphasized through typographic design using font creation software.
Advertising is a creative industry that has transformed many commercial works into cultural touchstones; graphic design combined with marketing is a powerful tool that can both promote products and corporations, as well as embed icons in world consciousness. Any good student of graphic design needs to know their history; it is both a rich resource and a basis for evolution in design.
3.5 Quarter Credits
Associate in Graphic Design or equivalent
The Senior Project requires two websites; the student will find a client to develop a dynamic website for and also will develop a website to showcase all school and real-world related projects. Successful completion of the course is based on completed milestones, website production, website complexity, approval of the client (project 1), and approval of Visual Communications faculty (project 2.)
The Advanced Website Design & Development course covers current client-side scripting languages used to make a website dynamic and interactive. This class will teach students how to take their knowledge of websites and implement a client-side scripting language to interact with management systems. Client-side languages also complements current markup languages to further the level of dynamic interaction between the client and server.